Where you are booking from
A wellness holiday is bought differently in São Paulo than in Surrey
Almost none of the difference is language. It is the flight, and — most of all — which two weeks you are allowed to take. A British reader's August fortnight is the monsoon in Kerala. A Brazilian reader's January is the dry season. Same house, opposite advice. So we write it out separately for every market we sell to.
7 markets
The UK and Europe
Short-haul to the cure towns, one stop to Asia, and an August problem worth planning around.
2 markets
North America
Japan is the short long-haul. The constraint is leave, not distance.
5 markets
Latin America
The southern-hemisphere calendar is an advantage here, and almost nobody uses it.